Monthly Archives: February 2007

Honda Civic GX nudges Toyota Prius off top green spot

Celebrities around the world will need to have a rethink. The ACEE has published the Top 12 greenest vehicles of 2007 and the Prius isn’t top. Some good news for Honda as it fights to defend its decision to go without sponsored branding on its latest F1 car as being based on its desire to [...]
Posted in advertising, cars, green | Leave a comment

Fake Google store

So, this gives Russell Davies’ everything digital becomes real sooner or later prediction a new twist. A store in Turkey clearly rips off the Google logo and causes a stir online. Reminds me of a lecturer once telling me that farmers in Africa thought that Tesco was a real country, a nice place where all [...]
Posted in marketing, technology | Leave a comment

Hello

Apple says hello this morning. Something tells me there are going to be a fair few takes on this. (*See disclaimer in About me)
Posted in advertising, gadgets, technology | Leave a comment

Online/Offline

PR Blogger has a good post on the entertainment industry and news that Lonelygirl15 is set to star in a movie (!), along with other examples where the line is blurring between the on and offline worlds. I also came across this today which is a really great example of digital media content making its [...]
Posted in design, digital, media, trends | Leave a comment

Really annoying pause

I’ve just seen one of the latest Virgin Media ad spots featuring Uma Thurman. You know, the one where she pauses and we’re supposed to end up thinking “I want to sign up to Virgin Media”. According to the Guardian, the ad allows people to share an intimate moment with Uma as she unexpectedly pauses silently [...]
Posted in advertising, hate, media | Leave a comment

Wikipedia to be de-Fuzzed?

Will golfer Fuzzy Zoeller succeed in trying to sue the owner of an IP address responsible for the posting of “defamatory remarks” on his Wikipedia entry? Probably not, but this is something that is surely going to come up time and time again. One to keep an eye on if you’re interested in all thinks [...]
Posted in pr, social media | Leave a comment

Best 51 magazines ever?

Good magazine’s list of the 51 best magazines ever is enjoying a front page slot on del.icio.us. It’s very US centric but includes some real gems and reminds me to tell everyone to read Wired (in number 8 position) if you don’t do already. The online version is great, but if you can, grab a [...]
Posted in media, social media | 3 Comments

War in Second Life (and First Life)

My colleague Katy jut pointed me in the direction of this, an article in the LA Times interviewing Marshal Cahill, political officer of the Second Life Liberation Army. Crazy that war exists even in SL. Why can’t we just sort it out in our “first world”?
Posted in social media, technology, trends | Leave a comment

CIPR Social Media Guidelines

The CIPR has launched its social media guidelines. And The World’s Leading has ripped them apart. When I get a moment I’m going to read them myself properly and make up my own mind, but for now – some of the initial responses to it did make me chuckle. . . . On this quote – [...]
Posted in pr, social media | Leave a comment

Virals – most don’t have LEGS?

Just a quick thought that alot of the viral stuff I’m seeing around these day’s is a bit rubbish. Check out Millward Brown’s guide to what makes a good viral (Via Contagious). Iain over at Crackunit has already blogged about this, so I’ll hand over to him, but for now please use the word viral [...]
Posted in marketing, viral | Leave a comment
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