Virals - most don’t have LEGS?
| February 22nd, 2007Just a quick thought that alot of the viral stuff I’m seeing around these day’s is a bit rubbish. Check out Millward Brown’s guide to what makes a good viral (Via Contagious). Iain over at Crackunit has already blogged about this, so I’ll hand over to him, but for now please use the word viral that little extra bit carefully.
Or maybe it’s just because I’m closer to all this stuff than the average guy on the street so I’m overly cynical and actually they are really rather good? Who knows. There’s no going back now.
Also, Duncan Nealon (the guy who wrote the report) I think I might know you . . .
