Really annoying pause
| February 25th, 2007I’ve just seen one of the latest Virgin Media ad spots featuring Uma Thurman. You know, the one where she pauses and we’re supposed to end up thinking “I want to sign up to Virgin Media”.
According to the Guardian, the ad allows people to share an intimate moment with Uma as she unexpectedly pauses silently for a seductive ten seconds on screen. I don’t know about anyone else but it just makes me fill up with hatred and on numerous occasions over the last week I have shouted at the TV. Maybe I’m not in the target audience (male, 27, London, heavy broadband/mobile/TV user) but there’s just something about it that makes me feel all nasty. And I’m not a nasty person.
I definitely haven’t been won over. Sorry Virgin - I know a lot of work will have gone in to the ads and you probably don’t care what I think - but Uma just isn’t winning me over. Or my girlfriend.
Image via Flickr
