Information Revolution? Or just another campaign.
| March 26th, 2007Ask is getting lot of stick for this. If we all joined the “revolution” then wouldn’t all online information just go through another company?
Also - think some of the copy is very dodgy on the site itself (smells a bit of “tracked changes”) and annoyed me that when I remembered the URL having seen a poster, I Googled it and the paid-for result looked like it was pointing to ask.com and not the site I was looking for. I actually gave up and waited untill I saw the poster again . . . when I realised it was .org. Then it was just a bit of a let down.
PS - Sorry for being rubbish on the blog after a flying start. You can blame DIY and a lot of work for that one.
The thing about the Information Revolution campaign isn’t very revolutionary and is like a watered down version of the AOL debate campaign from 18 months ago.
In principle it looks like it was a good idea that has been slowly castrated.
One final thing, revolutionaries don’t buy advertising, where were the viral stickers, experiential marketing and passionate revolutionary spokespeople.
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