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	<title>Comments on: Notes from PR Unspun</title>
	<atom:link href="http://middledigit.net/2007/04/25/notes-from-pr-unspun/feed/" rel="self" type="application/rss+xml" />
	<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/</link>
	<description>If technology doesn&#039;t seem like magic, it&#039;s probably obsolete.</description>
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		<title>By: More on brands and transparency at middledigit.net</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-106</link>
		<dc:creator>More on brands and transparency at middledigit.net</dc:creator>
		<pubDate>Wed, 02 May 2007 10:04:50 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-106</guid>
		<description>[...] Especially after I said this - Your client has to be ready to be transparent to engage in social media - last week. [...]</description>
		<content:encoded><![CDATA[<p>[...] Especially after I said this &#8211; Your client has to be ready to be transparent to engage in social media &#8211; last week. [...]</p>
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		<title>By: Jonathan</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-105</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Thu, 26 Apr 2007 14:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-105</guid>
		<description>Cheers Ritch. No worries. Guitly too. I actually saw you sat miles away during the Q&amp;A but didn&#039;t hang around at the end.</description>
		<content:encoded><![CDATA[<p>Cheers Ritch. No worries. Guitly too. I actually saw you sat miles away during the Q&#038;A but didn&#8217;t hang around at the end.</p>
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		<title>By: Ritch Sibthorpe</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-104</link>
		<dc:creator>Ritch Sibthorpe</dc:creator>
		<pubDate>Thu, 26 Apr 2007 11:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-104</guid>
		<description>This is a really useful summary Jonathan. Hope you&#039;re well, and apologies for not finding you to say hello on the night.</description>
		<content:encoded><![CDATA[<p>This is a really useful summary Jonathan. Hope you&#8217;re well, and apologies for not finding you to say hello on the night.</p>
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		<title>By: Jonathan</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-101</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Wed, 25 Apr 2007 20:55:42 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-101</guid>
		<description>Thanks Ellee and I&#039;m sorry I didn&#039;t get a chance to say hi. 

Sam I thought it was a great event. Great turnout and a cold beer or two sorted out the heat (I&#039;ve just resisted making the hot air/PR gag). Hope to check out the next one.</description>
		<content:encoded><![CDATA[<p>Thanks Ellee and I&#8217;m sorry I didn&#8217;t get a chance to say hi. </p>
<p>Sam I thought it was a great event. Great turnout and a cold beer or two sorted out the heat (I&#8217;ve just resisted making the hot air/PR gag). Hope to check out the next one.</p>
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		<title>By: The Rosemont Loving</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-100</link>
		<dc:creator>The Rosemont Loving</dc:creator>
		<pubDate>Wed, 25 Apr 2007 19:39:27 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-100</guid>
		<description>[...] Middledigit.net - Notes from PR Unspun. Cheers Jonathan, sorry I couldn&#8217;t make it [...]</description>
		<content:encoded><![CDATA[<p>[...] Middledigit.net &#8211; Notes from PR Unspun. Cheers Jonathan, sorry I couldn&#8217;t make it [...]</p>
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		<title>By: Sam Michel</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-99</link>
		<dc:creator>Sam Michel</dc:creator>
		<pubDate>Wed, 25 Apr 2007 18:59:45 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-99</guid>
		<description>Handy notes from the event, and should be applauded especially as the aircon in the room was broken, which made it resemble something of a sauna.

It was great to see so many PR companies in the room, it&#039;s the first time I&#039;ve been to an event that&#039;s drawn such a strong response from the PR community. Perhaps I&#039;m biased though.

The insights into the future of the press release and the best approach to engaging the blogosphere were interesting. Our next event, is taking a look at the seamier side of this, it&#039;s called the Dark Side of Social Media on 19th June. Should be interesting to hear the discussion on how  to prepare and deal with some of the problems created by the growth of social media. Hope to see you there.</description>
		<content:encoded><![CDATA[<p>Handy notes from the event, and should be applauded especially as the aircon in the room was broken, which made it resemble something of a sauna.</p>
<p>It was great to see so many PR companies in the room, it&#8217;s the first time I&#8217;ve been to an event that&#8217;s drawn such a strong response from the PR community. Perhaps I&#8217;m biased though.</p>
<p>The insights into the future of the press release and the best approach to engaging the blogosphere were interesting. Our next event, is taking a look at the seamier side of this, it&#8217;s called the Dark Side of Social Media on 19th June. Should be interesting to hear the discussion on how  to prepare and deal with some of the problems created by the growth of social media. Hope to see you there.</p>
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		<title>By: Ellee</title>
		<link>http://middledigit.net/2007/04/25/notes-from-pr-unspun/comment-page-1/#comment-98</link>
		<dc:creator>Ellee</dc:creator>
		<pubDate>Wed, 25 Apr 2007 17:47:50 +0000</pubDate>
		<guid isPermaLink="false">http://middledigit.net/2007/04/25/notes-from-pr-unspun/#comment-98</guid>
		<description>An excellent summary, I hope Chinwag pic up on this and email the link to all the participants so they can mull over all the salient points.</description>
		<content:encoded><![CDATA[<p>An excellent summary, I hope Chinwag pic up on this and email the link to all the participants so they can mull over all the salient points.</p>
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