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More on brands and transparency

The May trends briefing from trendwatching.com is well worth a careful read. Contains some great examples of where transparency is doing good, bad and very bad things for brands.

Especially after I said this – Your client has to be ready to be transparent to engage in social medialast week.

Enjoy.

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middledigit_

If technology doesn't seem like magic, it's probably obsolete . . .