Nintendo talks about making the Wii such a success

Busy week again this week. All good though. Here’s a nice round-up via Red Herring of some of the marketing activity Nintendo implemented that no doubt helped to make the Wii such a success in the US (talked about at MI6 07).

For me, the fact that my father-in-law-to-be has bought a Wii after playing mine at Christmas and now has not one but four Wiimotes so that the whole family can play tennis on his plasma is a sure sign of its success.

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If technology doesn't seem like magic, it's probably obsolete . . .

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