Anti UGC - the feeling grows
| July 2nd, 2007So, here’s a really good quote that sums up something that brands need to be wary of.
UGC is a great way of engaging with people but one day (and maybe that’s going to be sooner than we think), consumers are going to start demanding a share of the revenue from it. It all feels quite one way at the moment, although there are plenty of exciting solutions waiting in the wings and in some cases actually live.
Just a thought but why can’t I have my own account whereby everytime I view a piece of branded content I get paid for my click and this becomes a trade off for my “eyeball”. There’s obviously an incredibly big debate behind this and one I haven’t researched fully . . . but this quote and the fact it’s running on the front page of POPURLS made me think I should.
