I’m not a Northern Rock customer, so just stumbled across this via TIGS. Nice move and also probably helps with being able to serve up the homepage to a rather higher than average number of site visitors (I imagine).
Nice to see what seems like a really genuine, honest message from the CEO. And nice to see a tweaked search result. Now where’s the Northern Rock blog? And why don’t they do a sponsored link like Tesco did in the midst of its petrol crisis?
Honest, open and transparent. HOT is the way to go as we all know.
Northern Rock response
I’m not a Northern Rock customer, so just stumbled across this via TIGS. Nice move and also probably helps with being able to serve up the homepage to a rather higher than average number of site visitors (I imagine).
Nice to see what seems like a really genuine, honest message from the CEO. And nice to see a tweaked search result. Now where’s the Northern Rock blog? And why don’t they do a sponsored link like Tesco did in the midst of its petrol crisis?
Honest, open and transparent. HOT is the way to go as we all know.