Play-Doh is here

| October 4th, 2007

Sony Bravia | Play-Doh
Uploaded by YforYerom

“40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercial”. Sony is all over this. Cool that people are waiting in anticipation for the ads. Naming them has definitely got something to do with it. Balls, Paint and now Play-Doh

Via PSFK. Nice one Ruth ;)

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