Yawn, Yawn, Yawn
| October 8th, 2007So, this was just posted on Viralmonitor by FH Digital - Today marks the start of National ID Fraud Prevention Week. To support the campaign FH Digital has created a spoof 1940s infomercial to drive home the importance of the issue and the need to take better care over your personal identity. We hope you enjoy it!
Sorry guys (I hate being horrible) but this is a load of utter shite. I reckon it breaks all the golden rules of viral video - the main one being it’s dull and over two and a half minutes long! The only way it could be a success is it’s so bad other people like me feel the need to rant about it and tell other people about it. So it could be a reverse hit. Maybe.
I’m all for the message behind it but I find it really painful that stuff like this is still a) getting presented and b) getting signed off.
PS I Googled FH Digital and the most likely result came back as this which links to a video on a site with no other links or choice of navigation (which is really rather annoying).
UPDATE - on reading this live, I feel the need to point out that FH Digital is a digital wing of a PR agency and that I am a digital consultant at Bite, also a PR agency. Just in case.
Great example of a viral that isn’t really going to spread like a funny virus, or will do for the wrong reasons.
Many clients feel they will miss out if they don’t include a viral video as part of their strategy. Some of them might do. But the bar for getting talked about on youtube is so much higher than anywhere else that many clients and agencies would be better off skipping this channel if they don’t test out their viral ideas on the average youtube viewer first.