middledigit.net | jonathan hopkins

“40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercial”. Sony is all over this. Cool that people are waiting in anticipation for the ads. Naming them has definitely got something to do with it. Balls, Paint and now Play-Doh

Via PSFK. Nice one Ruth

So, someone tried to stake a claim as to what the official definition of web 3.0 is. And it’s all kicked off. Raises a lot of questions, main one being when will we stop going up in numbers. Thats all a bit “Windows 98″ isn’t it?

From Iain over at crackunit.com, an awesome blog that I probably link to way too much. It’s just really rather very good and Iain just gets it. Simple as that. Subscribe now.

After Evolution, here comes Onslaught. Another great idea that will spread. Not sure if they can do another Evolution but we shall see. Be nice to get a harsh stat about the total volume of advertising your daughter will be exposed to in a given time to help tell the story. Maybe that’s coming . . .

Via Influx Insights

Yesterday my Grandma died, aged 84. She had a good innings as they say and had been fighting with illness (including cancer) for the past few years. She loved gardening and everything that comes with it - flowers, ponds, birds and all that amazing stuff that lives outside.

So, with the feeling of immense reflection and the immediate desire to see loved ones and live my life to the full, I write this to remind me to do just that - live my life right now and do amazing stuff while I’ll still alive.

Kevin Kelly is also thinking the same thing, having installed a countdown widget to the end of his life on his desktop. Not sure if I can bring myself to do the same thing though.

Anyway, do it.

Found this quite funny.

Looking forward to seeing PlayDoh. Here’s the teaser in the meantime. Oh and sorry for talking about 2007 as if it’s ended . . . it is only the first of October after all. Christmas is just days away in retail land.

Coming soon.