Whopper Freakout

By Jonathan | Published: December 23, 2007

UPDATE: think it isn’t as good as it seems as Graham pointed out.

OK, quick one for Christmas. A gift from me to you.

Latest from Burger King – a great idea executed well that uses its own customers to deliver the desired message. A lot better than “I’m Lovin. it”. You simply cannot simulate brand passion like that.

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