I love this. Incredibly simple idea, but one that someone else had and did first – Sixt. And guess what, the ads apparently never ran because of the Google terms and conditions . . . the idea itself is the thing that everyone’s talking about, fuelled by the mocked up ads created for people (like me) to share.
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Hi, after reading about this I created an ad like that for my site which is also auto related ( http://www.boing.ro ). You can see the print screen here http://www.boing.ro/Ascii.jpg or you can go to http://www.google.ro and search for “masini”. The ad is set to be shown only for romanian language and for that particular search term. If you find it please do not click on it as it does not have a big budget allocated. It is made just for fun. The ad is very fresh so it didn’t got disabled by google until now.
that’s true, i have also trie it on my website, and there also a method to use special caraters: http://www.google-live.fr/adwords/ameliorer-rapidement-son-ctr-avec-des-annonces-ascii/