Actions/words

Umm, haven’t we agreed all this already? (via Open/Anthony)

Without developing the detail right now, let me suggest that traditional models of advertising where vendors pay for messages to be delivered to prospective customers will be challenged longer-term by various forms of collaboration marketing and advisory services where customers pay trusted advisors to recommend relevant products and services….

Unfortunately, this short-term advertising revenue growth has had a narcotic effect and made a lot of online businesses lazy. Longer-term, I anticipate that most businesses online will have to make money the old fashioned way – by offering products, services and experiences so valuable that people will actually pay money for them. Those who begin to develop this discipline today will profit in the long-term.

This year, I’m really looking forward (me included) to more action and less words from everyone. It’s about time we put all our shared thinking into practice, stopped just agreeing with each other and do as we say/think. I know that Stephen is feeling the same and Will blatently agrees, so come on, let’s make that resolution, if you haven’t made it already.

As Hugh said (and so did Robert Stephens of GeekSquad) advertising is increasingly becoming a ‘tax you pay for unremarkable thinking’.

I really like this idea and will be trying my hardest from here on in to help brands I work with think remarkably and execute on amazing things. Or am I just adding more words and no action . . . !?