Missed opportunity for Marmite campaign?
| February 18th, 2008Marmite has just launched a Facebook group. Now it’s (nearly) always good to see brands getting stuck into things like Facebook and it’s even better to see it done really well - but today I was left a little bit disappointed.
You see, surely a better thing to have done would have been to have created two groups “We love Marmite’ and “We hate Marmite’? That way the two groups - each fuelled by the passion of the people in them - could have battled it out. As it stands (link to group here, actually it’s a Page but there we go) the love or hate aspect of the call to action gets a bit lost in the action. The official Page for Marmite could have been created for ‘true’ fans and used to fuel and update the battle for love or hate across both groups.
Also - I went to the main Marmite site today and there was no mention of the Facebook group anywhere (obvious) to be seen. Again - little bit sad to see that given the fact that they would have known the online coverage would be appearing.
Anyway, I actually love Marmite and am no hater, I just felt compelled to write this as I assumed that the second I read the headline, that’s what they would have done. Wonder why they didn’t or if anyone else has any other ideas? Or maybe I need to worry about something else.
Oh, disclosure - Facebook is a Bite client but then I think I’ve mentioned that a few times so you probably knew that.
Hi Jonathan,
Good post - I completely agree with you that they didn’t utilise their hate/love campaign. Considering their great hate/love website I’m surprised that they went for a simple page when they could have created an interactive application to nurture the communities with more content, and to allow the hate/love communities to battle it out (as well as display their hate/love preference on their profile pages).
Josh