Comments on: Missed opportunity for Marmite campaign? http://middledigit.net/2008/02/18/missed-opportunity-for-marmite-campaign/ If technology doesn't seem like magic, it's probably obsolete. Fri, 21 Nov 2008 18:58:52 +0000 http://wordpress.org/?v=2.1 By: Joshua March http://middledigit.net/2008/02/18/missed-opportunity-for-marmite-campaign/#comment-2828 Joshua March Mon, 18 Feb 2008 17:51:21 +0000 http://middledigit.net/2008/02/18/missed-opportunity-for-marmite-campaign/#comment-2828 Hi Jonathan, Good post - I completely agree with you that they didn't utilise their hate/love campaign. Considering their great hate/love website I'm surprised that they went for a simple page when they could have created an interactive application to nurture the communities with more content, and to allow the hate/love communities to battle it out (as well as display their hate/love preference on their profile pages). Josh Hi Jonathan,

Good post - I completely agree with you that they didn’t utilise their hate/love campaign. Considering their great hate/love website I’m surprised that they went for a simple page when they could have created an interactive application to nurture the communities with more content, and to allow the hate/love communities to battle it out (as well as display their hate/love preference on their profile pages).

Josh

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