More stats charting rise of digital
| February 25th, 2008Jemima Kiss lists out the latest ABCes for the main newspapers. No surprises that the numbers are up year on year across the board, but as she points out, very interesting that more and more so lots of traffic is from outside the UK. More fuel for the fire in my mind which tells me that to try and split digital comms activity into US, UK and so on is getting even more ridiculous. We need to think about (and do!) things differently, fast.
“Even given meteoric online readership trends, January’s results from the ABCe are remarkable. The Mail Online’s unique user numbers increased 165% year on year to 17,903,172. In the same period, Telegraph.co.uk increased 65% to 12,348,706; Sun Online grew to 13,322,535, up 40% from January 2007, and Times Online increased 39% to 15,087,130. Guardian.co.uk remained the highest traffic website with 19,708,711, a rise of 26% year on year”
