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	<title>Comments on: Honda: Plant this letter/20 years left</title>
	<link>http://middledigit.net/2008/03/05/honda-plant-this-letter20-years-left/</link>
	<description>If technology doesn't seem like magic, it's probably obsolete.</description>
	<pubDate>Fri, 21 Nov 2008 22:00:22 +0000</pubDate>
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		<title>By: Lisa Jessop</title>
		<link>http://middledigit.net/2008/03/05/honda-plant-this-letter20-years-left/#comment-3000</link>
		<author>Lisa Jessop</author>
		<pubDate>Fri, 14 Mar 2008 07:51:52 +0000</pubDate>
		<guid>http://middledigit.net/2008/03/05/honda-plant-this-letter20-years-left/#comment-3000</guid>
					<description>I've seen this ad a few times now and I know it's supposed to be eco-friendly, but isn't the idea really more about putting an ad for gardening equipment into people's gardens? I'm assuming the letter grows into something for gardeners. I don't work in creative, (thank god) but it seems to me this idea is mostly an innovative media placement</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen this ad a few times now and I know it&#8217;s supposed to be eco-friendly, but isn&#8217;t the idea really more about putting an ad for gardening equipment into people&#8217;s gardens? I&#8217;m assuming the letter grows into something for gardeners. I don&#8217;t work in creative, (thank god) but it seems to me this idea is mostly an innovative media placement</p>
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