Honda: Plant this letter/20 years left
| March 5th, 2008As with I suspect most people I’m suffering from a slight bit of green overload. Not that I don’t think it’s important (it is), it’s just everywhere and my brain is doing the natural thing and starting to filter. Amongst all the noise though comes this from Honda/Inferno. A really simple idea that does the job well - a letter containing embedded seeds that you are supposed to plant. I reckon if I received it I might just go plant it. Or at least look at it rather than whack it (ironically) in the recycling bin. If you look at the comments (as I just have done) - looks like it’s not a completely original idea but never the less, it caught my interest.
Oh and while we’re on the subject of the future of the planet, you might want to read this. ‘Climate science maverick’ James Lovelock encouraging us to ‘Enjoy life while you can’ [via PR Blogger]. He basically says that we’ve got 20 years “before it hits the fan”. And he’s the guy that predicted lots of things that have since become true . . . eek.
I’ve seen this ad a few times now and I know it’s supposed to be eco-friendly, but isn’t the idea really more about putting an ad for gardening equipment into people’s gardens? I’m assuming the letter grows into something for gardeners. I don’t work in creative, (thank god) but it seems to me this idea is mostly an innovative media placement