Human brands and beings
| April 28th, 2008The other day, amidst the global flow of information coming at me via the interwebz, I stumbled upon this little gem that made me smile and feel all content for a second as it fits in 100% with where I’m at. It’s a clip of Noah Brier talking at the PFSK LANY (thanks for pointing out Noah) conference about how brands now have to act like people. Nothing completely radical about that statement, but for me explains in a nutshell what this internet thing is all about for brands.
Brands need to be human in order to participate in the web and social media enables them to do so (as well as lots of other web-based things that don’t get labeled as such). Brands that don’t behave like human beings and do lot’s of nasty things won’t be very popular (just like in the real world) and those that do all the same things as kind, caring, smart, creative, collaborative, honest, transparent, open, considerate people will gain the love, trust and respect of people online. It’s as simple as that. There, I said it. And I feel a whole lot better for it.
Now are you are human or a non-human brand? What was the last way in which you showed people you were human? Did you admit a mistake? Did you say sorry? Did you share something valuable? Did you help make someone’s life a little bit better?
More to come on this. Human brands and beings is something very close to my heart.
Thanks Jonathan, glad you enjoyed.
Also, just as a note, it was PSFK NY, not LA.
Cheers Noah - have changed
nice - rock on.
fx