A brand is what you (the internet) says it is
| May 12th, 2008Sorry, yet another link to something from Noah Brier (via TIGS). A good one though. If ever there was an example of ‘do as thy say’ then this is surely it. A while back (thinking about it, because he was in the middle of building this) Noah quite rightly said that a brand is what people say it is, not what you (the marketer/brand owner says it is. Someone else, I can’t quite remember now, recently said a brand is not what you say it is, it’s what Google says it is. Both very true, humans rule.
Brand Tags, a side project by Noah, lets people say one word about a brand and collates these into tag clouds for a selection of brands that you can browse. It really is rather clever indeed and has indeed made the front page of del.icio.us today. Nice one Noah, who I’ve just seen has started celebtags too - this feels like the start of something.
Check out what people say about Apple, eBay and a whole host of other brands (including Starbucks, cropped tags below).
Also worth taking a peek at this presentation which inspired the idea.
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