Comments on: Facing the reality of PR perception on the web http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/ If technology doesn't seem like magic, it's probably obsolete. Fri, 21 Nov 2008 18:51:26 +0000 http://wordpress.org/?v=2.1 By: Stephen Davies http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3315 Stephen Davies Thu, 29 May 2008 13:37:20 +0000 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3315 Quick question: How many times will we hear a journalist say, "That PR was brilliant! He provided me with all the information I needed in such a clear and concise way that I printed it word for word."? Quick question:

How many times will we hear a journalist say, “That PR was brilliant! He provided me with all the information I needed in such a clear and concise way that I printed it word for word.”?

]]> By: Robin1966 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3317 Robin1966 Thu, 29 May 2008 17:10:11 +0000 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3317 I guess like any industry, its the rubbish/bad things that get highlighted, and I guess PR is no different. While I'm not excusing the incompetence highlighted on your blog, it's the nature of the industry that when a PRO messes up it's with a journalist, blogger or someone else with a large audience, to which the mistake is often told. Having said all that and without sounding like an old man, when I started in PR in 1990s it was all about creating stories and conveying information to journalists. Now, I doubt there are many people in PR relying on that one way flow of info to affect the opinions of audiences. Or if they are, I doubt it's a sustainable business model. The PR industry is/should be focusing more on creating conversations between brands and interested parties. The more it can do this, the more it will be valued by all parties. I guess like any industry, its the rubbish/bad things that get highlighted, and I guess PR is no different. While I’m not excusing the incompetence highlighted on your blog, it’s the nature of the industry that when a PRO messes up it’s with a journalist, blogger or someone else with a large audience, to which the mistake is often told.

Having said all that and without sounding like an old man, when I started in PR in 1990s it was all about creating stories and conveying information to journalists. Now, I doubt there are many people in PR relying on that one way flow of info to affect the opinions of audiences. Or if they are, I doubt it’s a sustainable business model. The PR industry is/should be focusing more on creating conversations between brands and interested parties. The more it can do this, the more it will be valued by all parties.

]]> By: Jonathan http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3318 Jonathan Thu, 29 May 2008 17:45:37 +0000 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3318 @Stephen - Um. never - guess this ties into Robin's point below. @Robin - yep, fair point - the quotes are naturally biased, but then I guess that's the reality of it all - social media is a massive amplifier of anything good or bad, with a natural tendency towards picking up the bad stuff as that's the frequency it's most tuned into. re creating conversations - I think that usually revolves around actually helping to make the product or service better, or doing something that people naturally want to talk about . . . and that is starting to feel a world away from the world of press releases and pitching. @Stephen - Um. never - guess this ties into Robin’s point below.
@Robin - yep, fair point - the quotes are naturally biased, but then I guess that’s the reality of it all - social media is a massive amplifier of anything good or bad, with a natural tendency towards picking up the bad stuff as that’s the frequency it’s most tuned into. re creating conversations - I think that usually revolves around actually helping to make the product or service better, or doing something that people naturally want to talk about . . . and that is starting to feel a world away from the world of press releases and pitching.

]]> By: Social Media Dinner at the Curry Leaf « BView Blog http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3358 Social Media Dinner at the Curry Leaf « BView Blog Fri, 20 Jun 2008 15:10:39 +0000 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3358 [...] Hopkins was with us and his general views on PR are captured well on this post on his blog. In summary: the Internet has/is changing the function of PR and those that work [...] […] Hopkins was with us and his general views on PR are captured well on this post on his blog. In summary: the Internet has/is changing the function of PR and those that work […]

]]> By: Shannon Paul http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3366 Shannon Paul Thu, 26 Jun 2008 10:20:49 +0000 http://middledigit.net/2008/05/29/facing-the-reality-of-pr-perception-on-the-web/#comment-3366 Okay, I understand your vision now; count me in. Ironically, it's true that PR has a bad reputation... ironic since it's our job to manage others' reputations. But, I digress. Your ambition to help the profession adapt to the Internet is noble. Let me know if I can be of any assistance. Okay, I understand your vision now; count me in.

Ironically, it’s true that PR has a bad reputation… ironic since it’s our job to manage others’ reputations. But, I digress.

Your ambition to help the profession adapt to the Internet is noble. Let me know if I can be of any assistance.

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