Honda: Live ad
| May 30th, 2008Fair play. After much talk recently on this here blog of advertising, here’s a great one from Honda - a LIVE advert featuring sky divers broadcast on Channel 4 from Spain. Over to Jai & Wal to tell you about it. I’d love to see more live online adverts and stuff. It’s been done I think, but back to ‘data is the new advertising’ . . .
Yesterday evening at 8.10pm Honda and Channel4 broad casted a live advert. We understand it’s not the first live commercial in TV history, but it’s bloody great. It fits very well in the rest of the Honda Accord campaign Difficult is Worth Doing. The ‘real’ advert, also about skydiving formations, will break this Sunday. We’re curious what W+K has up their sleeves.
Yahoo/ Overture utilizes the same principle as Google’ s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.