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I'm a creative/digital consultant that blogs about brands, technology, cats and other things I stumble upon whilst perusing the interwebz.
And I'm also founder and director of Shed, a brand new consultancy specialising in web participation and social media for human brands and beings.
Faceparty to users: F*ck the Haterz
Ages ago an article in Marmalade magazine (RIP) really struck a chord with me – it predicted that people would get sick of nice brands like Innocent and start wanting to be treated a bit rougher. The ‘nasty brand’ would begin to emerge, one that gave it back once in a while, took the piss out of its customers a bit, engaged in a bit of friendly banter and wasn’t quite so nice etc.
Well Faceparty today took that to the extreme and told its users that it’s ’shut the whole site down and fucked off to the zoo” because of their recent behaviour. In could of course be a big stunt to reinforce its anti-corporation stance whilst generating lots of online buzz at the same time . . .
On a serious note too – it does make you think about the variety of FREE internet things you use everyday and what you expect from them. Um, Twitter!!!?
[Via the Register and Whatleydude]