Chrysler Car Clouds?
| June 26th, 2008I saw this headline, got VERY excited, then clicked on it and was only a little bit excited. You see, I immediately jumped into thinking that all you’d have to do in the near future is make sure you’re near a Chrysler car to be sure of getting a WiFi connection. And not just your own car as it turns out to be - I mean any car. Surely this could be an option though, as a kind of mobile version of Fon using cars to share their WiFi connections?
Anyway, as ever, the future looks pretty cool but one full of questions that are often unanswered. Personally, I just want to pay one amount of money for my data stream and then be free to connect whatever I like to it and use it how I like. Not pay separately for everything and be told how to use it.
More here at USA Today.
I know this is twice in one day, but I’m a Detroiter and everyone is talking about this around here.
Really, it’s no surprise for me since half of the people I know are involved in the auto industry and I have worked with some of our automotive clients. The trends are going to be focused on keeping people connected in cars that can basically drive themselves. That way the time we spend commuting can be used to market to us more effectively than radio ads.
Hopefully, the fact that marketers will be able to access drivers during their commute will at the very least off-set the costs of ubiquitous connectivity… but that does open a whole other can of worms.
Hey - that’s the idea - you’re more than welcome round these parts. Great insight, thanks! We know in the back of our minds what’s coming and it’s pretty full on right? There’s a battle going on right now - ubiquitous connectivity versus ubiquitous advertising opportunities ! I’d always have to bet that the consumer will choose and the advertisers/marketers will be forced to stop shouting/interrupting and start adding value in other ways. We’re only just beginning to start realise what’s written on the label of that massive can of worms you speak of!