Comments on: Facing the reality of PR perception on the web: Revisited http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/ If technology doesn't seem like magic, it's probably obsolete. Mon, 07 Sep 2009 11:37:19 +0200 hourly 1 By: Bookmarks about Pr http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-4455 Bookmarks about Pr Fri, 19 Sep 2008 23:00:24 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-4455 [...] - bookmarked by 4 members originally found by jljunior on 2008-08-24 Facing the reality of PR perception on the web: Revisited http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/ - [...] [...] – bookmarked by 4 members originally found by jljunior on 2008-08-24 Facing the reality of PR perception on the web: Revisited http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/ – [...]

]]> By: Jonathan http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3642 Jonathan Tue, 05 Aug 2008 15:16:38 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3642 Hi Dirk - really good to see you on here. A great post - as usual you've presented a really balanced view of the ongoing 'discussion' that is bloggers and PR pitches. I know exactly what you're saying about naming and shaming and understand that it's not a nice thing to single out individuals - but I do think it's the responsibility of the agencies they work for to make sure they don't make those silly mistakes. Brands make silly mistakes all the time and those people representing them (including crappy sales assistants, call staff and front-of-house staff etc) are representing that brand and acting on behalf of it. They get called out and I don't think PR should be any different - we just need to make sure that it is done in a wholly productive way which due to the tendancy of the web to amplify the negative, it's hard to. Social media and the web is making everything totally transparent (if it hasn;t done so already) and we need to be prepared for that as much as physically possible, because things are only going to get tougher. And thanks for the compliment on the blog. May I return that and say nice new Cow website (which I note has lost most of its reference to PR . . . . !) Hi Dirk – really good to see you on here. A great post – as usual you’ve presented a really balanced view of the ongoing ‘discussion’ that is bloggers and PR pitches. I know exactly what you’re saying about naming and shaming and understand that it’s not a nice thing to single out individuals – but I do think it’s the responsibility of the agencies they work for to make sure they don’t make those silly mistakes.

Brands make silly mistakes all the time and those people representing them (including crappy sales assistants, call staff and front-of-house staff etc) are representing that brand and acting on behalf of it. They get called out and I don’t think PR should be any different – we just need to make sure that it is done in a wholly productive way which due to the tendancy of the web to amplify the negative, it’s hard to.

Social media and the web is making everything totally transparent (if it hasn;t done so already) and we need to be prepared for that as much as physically possible, because things are only going to get tougher.

And thanks for the compliment on the blog. May I return that and say nice new Cow website (which I note has lost most of its reference to PR . . . . !)

]]> By: Dirk Singer http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3634 Dirk Singer Mon, 04 Aug 2008 13:14:23 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3634 Hello Jonathan, I know, I know I am a little late to the table here, but I recently posted a slightly different point of view. In particular, though calling out bad practice is obviously completely fair enough, some blog posts I've seen naming and shaming individuals who have sent out press releases make me a little uneasy. Singling out some hapless exec (and I know you don't do this, but sadly some do) can be mean, and it makes you wonder...a touch of hubris? Anyway, I appreciate it won't be universally popular, but it's here: http://www.thisisherd.com/2008/07/do-you-know-who-i-am.html Great blog btw! Hello Jonathan,

I know, I know I am a little late to the table here, but I recently posted a slightly different point of view.

In particular, though calling out bad practice is obviously completely fair enough, some blog posts I’ve seen naming and shaming individuals who have sent out press releases make me a little uneasy.

Singling out some hapless exec (and I know you don’t do this, but sadly some do) can be mean, and it makes you wonder…a touch of hubris?

Anyway, I appreciate it won’t be universally popular, but it’s here:

http://www.thisisherd.com/2008/07/do-you-know-who-i-am.html

Great blog btw!

]]> By: Jonathan http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3604 Jonathan Thu, 31 Jul 2008 09:22:46 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3604 Agreed - I've commented over on your blog. Let's keep a close eye on things and make sure the outcome is a positive one. Agreed – I’ve commented over on your blog. Let’s keep a close eye on things and make sure the outcome is a positive one.

]]> By: Brendan http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3602 Brendan Wed, 30 Jul 2008 16:24:06 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3602 Be human - very good way of distilling it. And to err is to be human, right? I do buy what you're saying about your reasons for setting up PR Fail, but I'll nail my colours to the mast and say that, when you say we'll 'see what happens', what will happen is just more poking fun and laughing at PR. I'm not entirely sure we'll actually learn anything new. That's all. Still, it's provoked debate and that's A Good Thing. Be human – very good way of distilling it. And to err is to be human, right?

I do buy what you’re saying about your reasons for setting up PR Fail, but I’ll nail my colours to the mast and say that, when you say we’ll ’see what happens’, what will happen is just more poking fun and laughing at PR. I’m not entirely sure we’ll actually learn anything new. That’s all.

Still, it’s provoked debate and that’s A Good Thing.

]]> By: The Red Rocket http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3543 The Red Rocket Thu, 24 Jul 2008 11:48:58 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3543 Good post Jonathan and point well made about the simple law of "be human". It's funny though how many brands are really scared by this idea. I was speaking to the PR account director of a high street brand, who sucked through his teeth a bit and said 'oooh not sure about that, my client's very risk averse'. There is an enormous "get it gap" that needs to be filled - not just client side but in agencies too. Good post Jonathan and point well made about the simple law of “be human”.

It’s funny though how many brands are really scared by this idea. I was speaking to the PR account director of a high street brand, who sucked through his teeth a bit and said ‘oooh not sure about that, my client’s very risk averse’.

There is an enormous “get it gap” that needs to be filled – not just client side but in agencies too.

]]> By: We don’t have to write anything « Perfect Path http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/comment-page-1/#comment-3521 We don’t have to write anything « Perfect Path Tue, 22 Jul 2008 09:29:53 +0000 http://middledigit.net/2008/07/22/facing-the-reality-of-pr-perception-on-the-web-revisited/#comment-3521 [...] Véro kicked something off that James and Jonathon are running with. So there’s less I want to say that hasn’t already been said. And now [...] [...] Véro kicked something off that James and Jonathon are running with. So there’s less I want to say that hasn’t already been said. And now [...]

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