A tool to help fix PR?

Pitchspace is featured today on the Guardian Tech podcast and also over on pda in more detail. Over to Jemima to explain:

The idea is to offer a platform for PRs and journalists. PRs seed stories and releases, and journalists can pick up the stories they like and use Pitchspace to organise the material for that story. The system also ranks PRs (and, I assume, journalists!) according to the relationships they build up with journalists, so the more they work together the more contact details they get, and so on.

PR is definitely broken as is, so it’s good to get the debate going as to what the solution is. So get involved if you care about such things, which I suspect a lot of people don’t. They’re just excited about the prospect of all this ubiquitous invisible connected technology stuff.

PS – I think the wrong URL is used in the podcast – it’s space not base, so don’t fall into the ‘rant about not having a live website when you’re featured on the Guardian and wasting an opportunity’ trap I fell into this morning. But then again a bit more info on the site would be nice, but they are probably still very much in protective phase I imagine.

One to keep an eye on.