The Ladders Experiment
| October 19th, 2008This popped up on my Twitter stream recently - an ‘experiment’ in which $100,000 is put on display in public in the US and the resulting action is captured by a collection of hidden cameras and microphones. In a nutshell, some people just point and stare and others take more extreme action and try and get at the cash with brute force. Overall, it’s rather entertaining and certainly got my attention (and a post/link hey?). It’s like one of those blue sky (euuugh) style ideas that comes up in a brainstorm actually got implemented.
BUT - the film bizarrely doesn’t show you how it ends. And you can’t easily share the film or embed it - other than emailing it to a friend. It appears to be on YouTube (see below too) - but this isn’t linked to on the main site, which I find a bit odd if you want to remove all potential friction that might stand in the way of something going a bit viral. Anyway, enjoy it if you haven’t seen it.
It’s pretty annoying that it didn’t show you how it ended. I just imagined loads of people getting gradually less inhibited and getting increasingly more violent with it until somebody actually ramraids it with a Vespa.
LOL. That would have rocked! PS - East Dulwich? I’m just up the road in Forest Hill.!
take a look again. the answers are there
nice. simple. genius
just a lovely idea to get the conversation going
You might have thrown me there Asi ! Do you think it’s the brick smashing the case that ended it all? If so, then I’d love to see a Derren Brown style pounce!
A great idea though as you say. And endings aside, some little things that could have made i easier to share me thinks. Or am I being picky?