Meet (the new) Green Thing
| October 20th, 2008
Green Thing (massive disclaimer, I work with the team and have been doing a spot of digital comms around this) has relaunched it’s website. And, not only that, there’s an amazing new creature (just check it out!) and seven different incarnations of it staring in a brand new film to mark the occasion.
‘Meet Green Thing‘ is a brand new film launched on the new site, explaining the whole new Green Thing and the seven things you can do to lead a greener life.
Meet Green Thing from Green Thing on Vimeo.
1. You get from A to B without any C when you Walk The Walk
2. It’s delicious but it causes more CO2 than cars so go Easy On The Meat
3. Resist the urge to buy the latest and Stick With What You Got
4. Turn down the central heating and turn up the Human Heat
5. The art of wasting nothing and using up everything: All-Consuming
6. Instead of jetting your way around the world, Stay Grounded
7. Don’t leave it on or even put it on, Plug Out
Here’s the semi-official blurb about Green Thing, just so you know.
Green Thing is a public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories etc. from creative people and community members around the world, Green Thing focuses on seven things you can do - and enjoy doing. Join people from 171 countries doing their green things and making a difference.
Green Thing is for people who want to live greener lives, but haven’t yet found a way to do it. E.g. whilst most people are aware of climate change, a tiny fraction have actually changed their behaviour. It’s powered by creativity. Green Thing believes that great creativity can inspire people to do things they otherwise wouldn’t consider and is working with a growing community of artists, writers, musicians, film directors to make doing each month’s green thing entertaining.
Green Thing is endorsed by many respected environmental thinkers on both sides of the Atlantic including: Nobel Peace laureate, Professor Wangari Maathai and Cathy Zoi, CEO of Al Gore’s Alliance for Climate Protection. Green Thing’s goal is to create people-powered sustainability. By helping as many people as possible in as many countries as possible to be greener. Green Thing will use this people power to get governments and businesses to take fast action to do the green thing too – thereby helping prevent climate change.
And here’s the details of the people behind the film and the new Green Thing creature:
- It was designed by Andrew Rae
- Andrew used to do a BBC animation programme called Monkey Dust
- Animation is done by Tom Baker
- The voice of the creature is Aaron Willmer, art director and ex Karmarama
- Background music is an original composition for Green Thing by musician and composer Marc Folan - called ‘Almost Green’ (!)
- Sound effects are with thanks to Freesound
- Story and creative direction type stuff - Naresh Ramchandani (Green Thing co-starter)
So, go and do the Green Thing !
