10-14-08

Upside-down Dogs

Dogs rarely get a look in on the web, what with LOLcats, Stuff on my Cat, WiiKitty, ICHC, Funny Cat Photos and the like.

So, it’s refreshing to see equally as important things like Upside-down Dogs pop up. [Thanks Ian!]

10-07-08

Joining up the dots: Part 1

So, the global economy is experiencing a spot of bother.

Yet online advertising spend in the UK is on the up.

But, advertising itself looks to be pretty doomed these days. So doomed that it’s even starting to point fun at itself.

And over half of social media campaigns implemented by Fortune 1000 companies will fail.

Press releases are starting to feel even more out of place in today’s world of real people and resistance to corporate speak. So much so, the industry is beginning to parody itself and the language we use.

Yet the web is growing all the time and brands want to be a part of it. So what do they do?

1. Make sure that any social media/digital campaign it implements matches the needs of its community as well as itself.

2. Don’t fall into the trap of letting perceptions of short term ‘results’ override longer term, more meaningful ROI from a whole load of effort.

3. Keep focused on innovation and making its products/services better, in all respects (eg customer service).

Just a quick thought as all the dots begin to join up in my mind. Anything to add?

10-01-08

I know I should probably keep working on this, but…

Love this [via here]. That’s me on the right that is, quite a lot of the time.

middledigit_

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