And don’t f*ck around

We went to Amsterdam at the weekend for the first time. We stayed at the Bellevue hotel right in the centre for one night (highly recommended if you need a really central half-decent place to stay) and picked one of the worst weekends weather-wise to go there. We had a good weekend, staying in Amsterdam on the Friday night and then heading on over to Alkmaar to surprise our friend Joe for his 30th birthday on the Saturday.

On our travels walking around the streets of Amsterdam, we saw this sign and loved its brutal honesty. Being 2008, I was able to find a great pic of it super quick when we got back. Oh and the tenuous link back to something? Well I think that brands are going to start being a little bit more honest with people and a little less nice. There’s too much ‘innocence’ going on these days and brands are becoming more ‘human’ all the time.

Oh and for the record, no I didn’t indulge in anything other than chips and mayonnaise from the wonderfully named Chipsy Kings and a few cheeky beers while I was over there!

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