Video in video
Wow. This is a little crazy. Those clever Stanford types have created some software that enables video to be embedded within another video. Like in-game advertising but for real world video that (from the video below) looks as though it blends pretty seamlessly with the original content. Question is though – do we want our content blended with adverts? Or are there other uses for this? Whatever, it looks pretty cool to me.
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middledigit_
If technology doesn't seem like magic, it's probably obsolete . . .
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I'm a digital creative/strategist/doer that blogs about all kinds of stuff that usually involves brands, digital marketing, technology or cats.
I work with a company which does the same thing. Obviously advertisers are very interested given people are skipping the ads with the likes of Sky+ these days…embedding ads in programmes is clearly attractive. People’s first reaction is generally negative, of course, but then when you talk about potentially getting premium content for free (that might otherwise be pay-per-view) by opting into embedded ads, it becomes more interesting.
11-27-08 » 10:44 am »
Hi Mark – thanks for stopping by. I can see the logic definitely. I think it depends on what the host content is. All forms of advertising are increasingly up against it, as well as paid-for (shock, horror – it’s not free?) premium content – so the more innovation in the area the better!
11-27-08 » 11:37 pm »
Damien Mulley » Blog Archive » Fluffy Links - Friday 28th November 2008
[...] Via Jonathan is this video of video in video: [...]
11-28-08 » 6:20 am »