Category Archives: advertising
Video in video
Wow. This is a little crazy. Those clever Stanford types have created some software that enables video to be embedded within another video. Like in-game advertising but for real world video that (from the video below) looks as though it blends pretty seamlessly with the original content. Question is though – do we want our [...]
Also posted in future, gaming, technology 3 Comments
The Ladders Experiment
This popped up on my Twitter stream recently – an ‘experiment’ in which $100,000 is put on display in public in the US and the resulting action is captured by a collection of hidden cameras and microphones. In a nutshell, some people just point and stare and others take more extreme action and try and [...]
Also posted in love, marketing, social objects 4 Comments
Joining up the dots: Part 1
So, the global economy is experiencing a spot of bother.
Yet online advertising spend in the UK is on the up.
But, advertising itself looks to be pretty doomed these days. So doomed that it’s even starting to point fun at itself.
And over half of social media campaigns implemented by Fortune 1000 companies will fail.
Press releases [...]
Also posted in future, media, random, social media, thoughts 8 Comments
Honda: Live ad
Fair play. After much talk recently on this here blog of advertising, here’s a great one from Honda – a LIVE advert featuring sky divers broadcast on Channel 4 from Spain. Over to Jai & Wal to tell you about it. I’d love to see more live online adverts and stuff. It’s been done [...]
Thinking Micro
I went to the Chinwag Micro Media Maze event last night to talk about micro media and web stuff. The panel was really good and included Umair Haque (Director, Havas Media Lab / Bubblegeneration), Gerd Leonhard (Media Futurist, Author, Entrepreneur), Mitch McAlister (Product Director (Europe), MySpace), Miles Lewis (SVP, European Advertising Sales, Last FM) and [...]
Also posted in events, future, thoughts 6 Comments
£12 a year on Twitter? Vote!
Just a thought, but if everyone who used Twitter regularly paid £1 per month for the privilege, then Twitter would get get £2.4 million ($4.7 million) a year. And that’s based on the stats from Techcrunch that claim 200,000 active users and 1 million registered users, so if anything that figure is low.
The current growth [...]
Also posted in thoughts, twitter 4 Comments
Actions/words
Umm, haven’t we agreed all this already? (via Open/Anthony)
Without developing the detail right now, let me suggest that traditional models of advertising where vendors pay for messages to be delivered to prospective customers will be challenged longer-term by various forms of collaboration marketing and advisory services where customers pay trusted advisors to recommend relevant products [...]
Also posted in future Leave a comment
ASCII Art on Google Adwords
I love this. Incredibly simple idea, but one that someone else had and did first – Sixt. And guess what, the ads apparently never ran because of the Google terms and conditions . . . the idea itself is the thing that everyone’s talking about, fuelled by the mocked up ads created for people [...]
Also posted in love 2 Comments
Whopper Freakout
UPDATE: think it isn’t as good as it seems as Graham pointed out.
OK, quick one for Christmas. A gift from me to you.
Latest from Burger King – a great idea executed well that uses its own customers to deliver the desired message. A lot better than “I’m Lovin. it”. You simply cannot simulate brand [...]
Also posted in love, viral 2 Comments
Snuggie – the blanket with sleeves!