Not been in the mood for blogging lately (again!). Been getting a lot more into Twitter and I’m still a complete del.icio.us addict - plus like everyone else, Facebook really is taking up a lot of my time. So, that hasn’t left me with a lot of time for blogging. One thing I will quickly share is this - a Wonderbra spoof follow up on that gorilla ad that no one had heard of. I’d have given them top marks had they turned this round in a week or two of the ad first breaking online but because I know it’s taken this long for them to come up with the idea, sign it off, cast it, film it, sign it off again and seed it . . . just seems a little bit late to the party. Also - find it strange the original (found here) has the ability to embed code taken away from it. Wonder if that was the agency behind it wanting to track total views and trying to make it easier for themselves?Also, if I’m being really picky, which I admit I am - the model is too skiny and doesn’t use the cymbals properly. Enjoy . . .
Actually a quick idea too. There’s loads of content being generated by peoplefromPoke evey single day. Why don’t you just aggregrate all content from everyone on the main Poke site rather than having an “obligatory blog” that was last updated in March? Sure you’re all over it . . . . but it makes me sad to see that empty little blog.
After Paint, Balls, Play-Doh and the super cool RecYou comes this - a new spot for the Walkman phone. Liking a lot of stuff Sony is doing these days comms wise. Hmmm . . . . and I bought a Sony LCD the other day. Go here for the full site and behind the scenes stuff - a given for Sony ads these days.
A great article by Danny Bradbury published on the Guardian yesterday - “The growing number of websites that mix and match low-quality articles produced by amateurs in order to generate traffic is causing concern”. PR, SEO and online advertising are mixing quicker than ever before and we’re having to get even more technically literate to understand what that means for each of our industries. This is right where I’m at right now. And it’s complicated!
So, this was just posted on Viralmonitor by FH Digital - Today marks the start of National ID Fraud Prevention Week. To support the campaign FH Digital has created a spoof 1940s infomercial to drive home the importance of the issue and the need to take better care over your personal identity. We hope you enjoy it!
Sorry guys (I hate being horrible) but this is a load of utter shite. I reckon it breaks all the golden rules of viral video - the main one being it’s dull and over two and a half minutes long! The only way it could be a success is it’s so bad other people like me feel the need to rant about it and tell other people about it. So it could be a reverse hit. Maybe.
I’m all for the message behind it but I find it really painful that stuff like this is still a) getting presented and b) getting signed off.
PS I Googled FH Digital and the most likely result came back as this which links to a video on a site with no other links or choice of navigation (which is really rather annoying).
UPDATE - on reading this live, I feel the need to point out that FH Digital is a digital wing of a PR agency and that I am a digital consultant at Bite, also a PR agency. Just in case.
“40 animators collaborating onset to move 2.5 tons of plasticine (189 bunnies, 150 boxes, and a 30 foot bunny) for approximately 100,000 stills to make up a 60 second commercial”. Sony is all over this. Cool that people are waiting in anticipation for the ads. Naming them has definitely got something to do with it. Balls, Paint and now Play-Doh
After Evolution, here comes Onslaught. Another great idea that will spread. Not sure if they can do another Evolution but we shall see. Be nice to get a harsh stat about the total volume of advertising your daughter will be exposed to in a given time to help tell the story. Maybe that’s coming . . .
Looking forward to seeing PlayDoh. Here’s the teaser in the meantime. Oh and sorry for talking about 2007 as if it’s ended . . . it is only the first of October after all. Christmas is just days away in retail land.
Look here. Yes, the gorilla is in there. According to Altogether Digital, who by the look of a quick peek around their site know their stuff, are bloody good at what they do and can get a story high up on Digg to help increase their blog readership rather nicely. Altogether rather good. Wonder if we all agree?
You could have some fun with this. Or alternatively it could just be an incredibly intrusive new way form of advertising. Remember when Gmail caused a storm with its contextual ads?
