Firstly, the comment spam on the blog is really starting to get to me. I need to properly look into it but somthing has to change. I can no longer handle the mental highs and lows associated with the sheer volume of comment spam I’m getting. Any ideas on a postcard please before I hit Google.
Secondly, I wanted to shout out about the latest work from Poke for Orange - Spot the Bull. A really nice idea executed really well where a bull is kitted out with a GPS transmitter and stuck in a field full of cams. Then, you are asked to guess where “Derek” (the bull) will be at 3pm each day to win Glastonbury tickets. Nice. Favourite touch is the farmer’s voice audio clip that kicks in when you turn the display grid on and off.
Orange and Glastonbury is a sponsorship that always sticks in my mind for good reasons and it’s good to see another great idea from Orange (and its agencies) - especially after the Text Me Home tent a few years back.
Posted in love, digital | No Comments »
Iain Tait over at crackunit.com has finally finished his Top 10 of why digital is better than advertising. Well worth a read. Try being a bit of a digital geek in a PR agency . . . that’s why we all stick together.
Posted in media, advertising, digital | No Comments »
PR Blogger has a good post on the entertainment industry and news that Lonelygirl15 is set to star in a movie (!), along with other examples where the line is blurring between the on and offline worlds.
I also came across this today which is a really great example of digital media content making its way into offline media - Creative Review turning a rather nice blog post on Noisy Decent Graphics into a full page feature a month or so later.
As Russell Davies points out (as does Ben when he posts about the above) sooner or later everything real becomes digital and everything digital becomes real. Bring it on I say and make it quicker.
Posted in trends, media, design, digital | No Comments »
