Category Archives: green

Meet (the new) Green Thing

By Jonathan | Published: October 20, 2008
Green Thing (massive disclaimer, I work with the team and have been doing a spot of digital comms around this) has relaunched it’s website. And, not only that, there’s an amazing new creature (just check it out!) and seven different incarnations of it staring in a brand new film to mark the occasion. ‘Meet Green Thing‘ [...]
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Google UK, now in black (today only)

By Jonathan | Published: March 29, 2008
Google in the UK has “turned its lights out” today in support of Earth hour. Nice. But the best thing, Blackle is most definitely put in its place for once and all. As to why we don’t do this permanently – it saves no energy; modern displays use the same amount of power regardless of [...]
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Honda: Plant this letter/20 years left

By Jonathan | Published: March 5, 2008
As with I suspect most people I’m suffering from a slight bit of green overload. Not that I don’t think it’s important (it is), it’s just everywhere and my brain is doing the natural thing and starting to filter. Amongst all the noise though comes this from Honda/Inferno. A really simple idea that does the [...]
Also posted in direct mail, future, love | 1 Comment

Live hugging and other green things

By Jonathan | Published: February 12, 2008
Been meaning to write about Do The Green Thing for ages and now the guys over there have given me a really good reason to. Right now, there’s some Do The Green Thing people cooped up in a cold room waiting for people like you and me to go there and give them ‘hugs’. Using [...]
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Blackle

By Jonathan | Published: July 25, 2007
Looks as though this launched a while back, but just been sent it and thought I’d share just in case you hadn’t seen it. Nice idea. We are becoming more accountable for every single aspect of our lives. Displaying white pixels joins the list. “When your screen is white – Eg; an empty word page, [...]
Also posted in future, technology | 1 Comment

Wonder what happens to all the turf?

By Jonathan | Published: May 25, 2007
And all the animals that temporarily set up home there? On a related note . . . there should be much more of this in London. Everyone likes green stuff. Especially in grey places.
Also posted in pr, viral | 1 Comment

Yahoo! to go fully carbon neutral by end of 2007

By Jonathan | Published: April 19, 2007
Not the first but still a pretty major commitment by Yahoo!. Slightly better news than being sued or announcing bad results.
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Honda Civic GX nudges Toyota Prius off top green spot

By Jonathan | Published: February 27, 2007
Celebrities around the world will need to have a rethink. The ACEE has published the Top 12 greenest vehicles of 2007 and the Prius isn’t top. Some good news for Honda as it fights to defend its decision to go without sponsored branding on its latest F1 car as being based on its desire to [...]
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