Great article in the Guardian by Richard Sarson looking at the use of the internet by children. Whilst we all know this (or at least have a good idea), it’s great to hear it straight from the source.
Includes the following quote which made me think. . . “to most grownups, a geek is someone who can use a computer. To us, a geek is someone who can build a computer and its applications himself”.
Nice double page spread in tonight’s Evening Standard. Well written by Chris Blackhurst and a nice summary of the insanity that is people queuing to buy the £5 “I’m not a plastic bag” carrier bag because they’ve been hyped into buying it. Odd really. I don’t get it myself. I’d feel embarassed carrying one round with me because people would know I’d either queued for it or paid through the nose for it. But fairplay Sainsbury’s for being all over this.
Also I think the £150 quoted for the eBay price for them already seems a bit high. Just checked now and they all look a bit pathetic up there.
More about the story but not the article I’m on about here.
Iain Tait over at crackunit.com has finally finished his Top 10 of why digital is better than advertising. Well worth a read. Try being a bit of a digital geek in a PR agency . . . that’s why we all stick together.
What’s going on?
So, what’s up with the Guardian site? Hope they are installing lots of new nice things.
PR Blogger has a good post on the entertainment industry and news that Lonelygirl15 is set to star in a movie (!), along with other examples where the line is blurring between the on and offline worlds.
I also came across this today which is a really great example of digital media content making its way into offline media - Creative Review turning a rather nice blog post on Noisy Decent Graphics into a full page feature a month or so later.
As Russell Davies points out (as does Ben when he posts about the above) sooner or later everything real becomes digital and everything digital becomes real. Bring it on I say and make it quicker.
I’ve just seen one of the latest Virgin Media ad spots featuring Uma Thurman. You know, the one where she pauses and we’re supposed to end up thinking “I want to sign up to Virgin Media”.
According to the Guardian, the ad allows people to share an intimate moment with Uma as she unexpectedly pauses silently for a seductive ten seconds on screen. I don’t know about anyone else but it just makes me fill up with hatred and on numerous occasions over the last week I have shouted at the TV. Maybe I’m not in the target audience (male, 27, London, heavy broadband/mobile/TV user) but there’s just something about it that makes me feel all nasty. And I’m not a nasty person.
I definitely haven’t been won over. Sorry Virgin - I know a lot of work will have gone in to the ads and you probably don’t care what I think - but Uma just isn’t winning me over. Or my girlfriend.
Image via Flickr
Good magazine’s list of the 51 best magazines ever is enjoying a front page slot on del.icio.us. It’s very US centric but includes some real gems and reminds me to tell everyone to read Wired (in number 8 position) if you don’t do already. The online version is great, but if you can, grab a print copy. I once went for a while just reading it via RSS and this is one magazine where it just doesn’t give you the same experience.
Perhaps in a long winded way I’m sayng that the ongoing debate of traditional print media about to RIP is sound, but then I think about my monthly copy of Wired magazine. I just can’t help myself. There’s just something about the way in which you consume the print version that makes the experience so much better.
UPDATE: renaissance chambara has a great post on the future of media.
I'm a creative/digital consultant that blogs about brands, technology, cats and other things I stumble upon whilst perusing the interwebz.
And I'm also founder and director of Shed, a brand new consultancy specialising in web participation and social media for human brands and beings.
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