middledigit.net | jonathan hopkins

200 people freeze and unfreeze in Grand Central Station thanks to Improveverywhere.

[Via Fallon Planning]

UPDATE: think it isn’t as good as it seems as Graham pointed out.

OK, quick one for Christmas. A gift from me to you.

Latest from Burger King - a great idea executed well that uses its own customers to deliver the desired message. A lot better than “I’m Lovin. it”. You simply cannot simulate brand passion like that.

Here’s a list of the top 10 virals of 2007 according to boreme.com. Note - not a brand in sight . . .

Just as Charley was accused as being the nail in the coffin for rave, surely this means flash mobs as we know it are over. It makes me cringe watching it. More journos than flash mobbers/lone guitarist begs for people to come forwards/all way too planned. Please make it stop.

[Via]

Not been in the mood for blogging lately (again!). Been getting a lot more into Twitter and I’m still a complete del.icio.us addict - plus like everyone else, Facebook really is taking up a lot of my time. So, that hasn’t left me with a lot of time for blogging. One thing I will quickly share is this - a Wonderbra spoof follow up on that gorilla ad that no one had heard of. I’d have given them top marks had they turned this round in a week or two of the ad first breaking online but because I know it’s taken this long for them to come up with the idea, sign it off, cast it, film it, sign it off again and seed it . . . just seems a little bit late to the party. Also - find it strange the original (found here) has the ability to embed code taken away from it. Wonder if that was the agency behind it wanting to track total views and trying to make it easier for themselves?Also, if I’m being really picky, which I admit I am - the model is too skiny and doesn’t use the cymbals properly. Enjoy . . .

Via the almighty PSFK, best bit is right at the end . . . like in all good vids.

A bit of a rugby theme today. . . blesstheboot.com - Great idea, slightly ropey looking but executed pretty quickly. Will certainly be doing the rounds today and has already got some good hits. It should have been 02, or a sports brand, or in fact any brand that wanted to hijack the buzz ahead of the match tomorrow. No obvious brand behind it but a quick WhoIs search reveals it to be a Jamie Vickery in London. Anyone know him?

UPDATE: if it’s Adidas then I didn’t even notice first time round - only when looking closely.

So, this was just posted on Viralmonitor by FH Digital - Today marks the start of National ID Fraud Prevention Week. To support the campaign FH Digital has created a spoof 1940s infomercial to drive home the importance of the issue and the need to take better care over your personal identity. We hope you enjoy it!

Sorry guys (I hate being horrible) but this is a load of utter shite. I reckon it breaks all the golden rules of viral video - the main one being it’s dull and over two and a half minutes long! The only way it could be a success is it’s so bad other people like me feel the need to rant about it and tell other people about it. So it could be a reverse hit. Maybe.

I’m all for the message behind it but I find it really painful that stuff like this is still a) getting presented and b) getting signed off.

PS I Googled FH Digital and the most likely result came back as this which links to a video on a site with no other links or choice of navigation (which is really rather annoying).

UPDATE - on reading this live, I feel the need to point out that FH Digital is a digital wing of a PR agency and that I am a digital consultant at Bite, also a PR agency. Just in case.

Enjoy this that’s doing the rounds. Via my mate Matt. Maybe wouldn’t watch if you’re in the middle of your lunch (like I am).

Nice post over on the Bite blog (I work at Bite) right now talking about the genius that is Marc Ecko. He of “tagging Air Force One ” and now “buying a rather famous baseball and branding it with a *” fame.